Colours

My magazine would be new if it was published, giving the impression that the magazine has up to date news. This would appeal to the younger generation of my target audience. Also my magazine is aimed more at females. Most current music magazines in the UK are aimed at men. This, alone could influence other magazines to make their magazines a bit more feminine, but as mine is the first, my female customers could gain brand loyalty to Fusion magazine. This unique UK target audience could be regarded as a USP. The reason I chose my music genre, was because there was no other magazine with the same genre, in the UK market. So therefore I am not too worried about competition. I had to focus on several factors that make up my audience, in order to attract them to the magazine. The house style colours of the magazine were pink, sliver, black and white. This information was gathered through a questionnaire. The silver was one of the themed colours because it was the colour of the magazine masthead. I used silver because it is attention grabbing, and appealing to the eye. The black and white contrast is very simple, and could be seen as elegant, or plain. The pink was added because it expressed the femininity of the magazine. Every page contains the colours black, pink, or white in it to some extent.